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Tata is also announced another Launches of concept car. The Tata Prima (marketed as Tata PR1MA) is a concept luxury saloon designed by Pininfarina and built by Tata Motors. It is based on the Tata Indigo’s wheelbase. It was unveiled at the Geneva Motor Show 2009

Tata Motors is joining the ever-growing list of motor manufacturers who are going upscale with models previous reserved for the mass market. To help Tata achieve this goal the Italian design house of Pininfarina was called upon to style this car here by the name of Pr1ma. They called it Pr1ma in translation of the Italian word meaning “first”.