GoJiyo: A social networking site from the Godrej

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Social networking sites like Facebook, Orkut, and BigAdda now have more competition. This time it is from the Godrej Group, which wants to become a name every youth will associate with. CNBC-TV18's Tanvi Shukla and Avni Raja report on this latest initiative by Godrej's GenNext.

It has become a household name for its locks and its soaps, but the Godrej Group is not satisfied. It now wants to become a name that falls from the lips of the Indian youth. To this end, it is entering the virtual world with its very own social website, GoJiyo.

This is a social networking portal that marks Godrej's foray into the entertainment segment.