Toyota Prius in India- price, features and specifications, reviews

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Toyota Prius in India: Toyota Prius showcased by the company at the Auto Expo 2010 New Delhi is launched in India and the booking starts from May 6, 2010. The two versions of the Prius will be set at price in India at Rs. 26.55 lac and Rs. 27.86 lac respectively. It is interesting to note that the Prius from Toyota was the number 1 best selling car in Japan in 2009. The car has received world acclaim and is the most successful hybrid in the world.

Toyota Prius come with 1.8L, 135 bhp petrol engine and Toyota’s hybrid synergy drive and an array of safety features such as, ABS, BA, EBD, VSC, Traction Control and seven airbags. This high-tech computer controlled electric drivetarin also features a continuously variable transmission

(CVT).
Toyota Prius is equipped with its latest pioneering technology the Toyota Hybrid System II and is one of the best aerodynamic performances. Prius has also achieved world-leading fuel efficiency. The third generation Prius also features a host of specifications combined to give maximum driving pleasure with superior environmental performance. The car comes with 3 driving modes-Power Mode, Eco Mode and EV9electric Vehicle (Mode. The car also supports Audio and Bluetooth controls with touch sensor on steering wheel.

While speaking about the Prius at the launch, Sandeep Singh, DMD marketing Toyota Kirloskar Motor Pvt. Ltd., said, “With the launch of the Prius, Toyota is keen to demonstrate its commitment to offer the latest eco-friendly automotive technology to its customers in India.” Prius is the world’s most successful hybrid and it has become the world’s first mass produced hybrid vehicle in 1997.Sandeep Singh also said, “The Prius has received worldwide acclaim and is the most successful hybrid in the world, with cumulative sales of nearly 1.5 million units worldwide.”

Toyota has earlier targeted Hollywood actors internationally and in context with India the company is thinking to consider the same strategy. Kazvo Okamoto vice chairman and member of board at TMC said, “We might consider a strategy where the car might be sold by invitation. This might mean Toyota may also target Bollywood actors to spread the word.”