optimizing your website for Google Search

SEO is a way of making sure potential customers can find your web site. Research shows that Internet users aren’t likely to go past the first three pages – or top 30 results – of a search when searching for information on a product or service. Qualified optimization companies can work with your website content to ensure your site is visible in the top 30 results.

Have other relevant sites link to yours.
Submit it to Google at http://www.google.com/addurl.html
Submit a Sitemap to Google Webmaster tools. It uses your sitemap to learn about the structure of your site and to increase the coverage of your webpages.

 

Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google webmaster tools.

Avoid hidden text or hidden links.
Don’t employ cloaking or sneaky redirects.
Don’t send automated queries to Google.
Don’t load pages with irrelevant words.
Don’t create multiple pages, subdomains, or domains with substantially duplicate content.