Apr 18, 2010

Godrej launches LED TV

Godrej launches LED TV

Press Trust of India, April 15, 2010 (Kolkata)

Homegrown home appliances company Godrej Appliances on Thursday entered the LED display segment with the launch of Eon range of LED television sets in Kolkata.
Launching the models, its chief operating officer for appliances division George Menezes said, LED television is the future of television with a difference.
Godrej had entered the consumer electronics space with the launch of CRT television in Andhra Pradesh in  September 2008.
Menezes said next such launches were scheduled in some parts of Maharashtra, some parts of West Bengal and Kerala shortly. In the third phase, more states would be covered within six months.
"After the third launch, we hope to get 5 per cent of the total marketshare in LED televisions," he claimed.
To a question, the COO said that the company's appliance manufacturing sector, which achieved a 30 per cent growth in 2009-10, was poised to register 40 per cent growth in 2010-11 'expectedly from sale of LED TVs'.
With the formal launch of its range of LED TVs in West Bengal, the company expects a good marketshare and hopes to be among the top three players in the next 12 months, he said.


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